I'm Mindy Wasserman, a Fractional CMO passionate about driving sustainable growth through strategic marketing leadership.
With extensive experience working with companies of all sizes—from Fortune 100 global leaders to enterprising startups—I have a proven track record of delivering measurable results by strengthening brand equity, deepening consumer connections, and enhancing operational efficiency.
Drawing on a diverse background in Consumer Packaged Goods, Kids Marketing, Hospitality, Personal Care, Beauty, Health & Wellness, and Media & Entertainment, I bring a unique cross-industry perspective to every client engagement. By leveraging this multidimensional expertise, I craft discipline-agnostic strategies and implement integrated multichannel marketing programs that deliver cohesive and impactful customer experiences.
Notable Achievements
* Digital transformation for KenetMD Skincare, driving a 137% surge in eCommerce sales, a 74% boost in store sessions, and a 39% increase in conversion rates.
* Comprehensive rebranding initiative for Cerberus Capital Management ($65B AUM) to reflect their evolution into a global leader in multi-strategy investing.
* 50% > in pet snack sales at Del Monte Foods by spearheading an innovative wellness program for Scooby Snacks--
the 'Get Out & Doo' initiative in collaboration with the President's Council on Sports & Fitness.
* Member acquisition strategy for the Harvard Club of New York City, driving 5x > of new applicants through
focused i360 outreach efforts.
Known for my collaborative leadership style, I fully immerse myself in my clients' teams, working shoulder-to-shoulder with stakeholders to understand their unique challenges and opportunities. I bring a hands-on approach that combines strategic insight with creative vision and analytical rigor, guiding brands through complex marketing challenges to achieve meaningful business growth. From strategic planning through tactical execution, I ensure that marketing initiatives deliver tangible value and measurable outcomes.
Ready to explore how we can collaborate to
transform your business?
My proprietary marketing framework is designed to navigate brands through their marketing journey, ensuring every element is seamlessly aligned to drive growth and achieve sustainable, long-term success.
(G)auge
We begin by evaluating your current marketing landscape, analyzing key metrics, campaigns, budget, and team performance to identify areas for improvement.
(E)levate
Broaden possibilities by creating a clear vision for marketing’s role in your business growth, focusing on untapped opportunities and future potential, while elevating your strategies to drive
higher-impact outcomes.
(A)lign
Define clear objectives and align strategies to ensure messaging resonates with your ideal audience and drives measurable results.
(R)efocus
Execute high-impact campaigns with precision and agility, accelerating customer acquisition and retention through focused efforts.
(U)pdate
Continuously refine strategies and processes by leveraging data insights, enhancing efficiency, and driving greater performance.
(P)erform
Foster long-term growth by developing talent, implementing scalable systems, and maintaining momentum for sustained success.